What is Augmented Reality? ๐Ÿ“ฑ Brand Guide

AR with Unity & Vuforia

What isย Augmented Reality? โ€“ you ask.
My name is Andrew, I will tell you about it.

Augmented Reality (AR) allows amplifying surrounding reality with virtual objects, using just smartphone or tablet.

I have an app opened on my iPhone 6, developed specially for this demonstration. T-shirt image is a mark (or marker), thereby the app โ€œunderstandsโ€ that around the logo of a company virtual objects must be placed in a plane of my chest.ย The main thing is that everything happens in a real time.

In our case, using simple game mechanics, itโ€™s possible to tell about the company interactively.ย You need just to move an icon from the upper part of a screen to an active area. Then youโ€™ll get a new info portion.

This is the simplest option of Augmented Reality using.ย Project realization term is 2 days.

The video contains English subtitles, so just turn them on.

Where can we use an Augmented Reality?

Promotions, Demonstration of the real estate objects, education, industry, entertainment (reality quests, for example), expositions and events, etc. In short, interactivity and gamification.

This allows people to engage in a fascinating insight into your business.ย This is a powerful technique to attract attention, so you need to use it in full.

  • Surprise your customers with WOW-effect.
  • Leave a positive impression about your brand.
  • Provide the information here and now.
  • Let your client tell their friends and relatives about your products.

Markerless Augmented Reality and Pokemon GO

It is also possible to create location-based augmented reality game (like Pokemon GO) using GPS.ย It uses a different approach. A virtual object is not attached to a particular marker, so we have greater flexibility in its positioning.

On the other hand, positioning quality gets worse.ย AR mode uses a gyroscope or accelerometer, which are hardware devices. Different smartphone manufacturers make these modules differently.

Therefore, some smartphones may generate interference and distortion.ย We tested the gyro work on Samsung Galaxy S6.ย In a nutshell, this is not the best case. And iPhone 6 is behaving much better.

We picked up a list of assets for Unity game engine to create your game with markerless AR, including our own products:ย create your own Pokemon GO.

Get Marker for Demo App

AUGMENTED REALITY #1 for Unity | Demo App for iOS and Android


Download Demo App: iOS,ย Android.

Create your own Pokemon GO.
Create your ownย AR Menu (AR Business Card).


We use Unity game engine, Vuforia AR engine, ARKit, ARCore and our own AR products.
Getting Started with Vuforia,ย ARKit, andย ARCoreย in Unity.

If you need to make extra functionality or to develop a more sophisticated application or game, then Makaka Games is ready to help you:ย


Interaction with real world
Gameplay based on real objects
Minimizing costs for business demos


Augmented reality (AR) is a real-world environment whose elements are "augmented" by computer-generated or extracted real-world sensory input such as sound, video, graphics, haptics or GPS data.

Get AR Assets for Unity
User Rating: 5( 6 votes)

Andrew Sirota

Hi, friend! I am Founder at Makaka Games. I love Augmented Reality. I am open for communication and ready to implement your craziest ideas. Today we are Starting a new Experiment.

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