I’ve analyzed Sales Stats of my Unity Assets for all the time and found some interesting patterns. The presented statistic does not show the number of sales since such information would be useless. Much more interesting and useful is how a certain action or event affected sales results.
- The height of the graphs for each year are independent of each other.
- Each line represents one product.
- Line height shows the relative number of sales of a single product.
This information is a part of my book:
“Asset Store Publisher: How to Create & Sell Unity Assets?“.
2015 — Publisher Start
If you have a Unity Asset, the market will respond to it.
2016 — Vouchers, Featuring, 24-Hour Sale
If you give vouchers to your friends and friends redeem these vouchers, then the number of product downloads increases and your assets ranked higher in Asset Store categories, main page and search results. It attracts additional attention to your Unity Assets and as a result increases sales.
Featuring and 24-Hour Sale on the Main Page causes more trust from users, and they more willingly buy your assets. It is not necessary that your product be very popular to get into promotion from the Unity. It is enough to create something unique and cool, and also publish it to Unity Connect (this will increase the chances of being noticed by Asset Store Team).
2017 — 2-Week Sale and Global World Events
Any seasonal sale like Birthday Bonanza or Cyber Week Mega Sale increases sales.
Global World Events or News in your niche like releases of ARCore or ARKit affect the market and sales of your Unity Assets. People need time to learn new technology and draw conclusions later.
2018 — Personal Sales and New Assets
You can make Personal Sale for each Unity Asset:
- Personal sales can not last longer than a two-week period.
- Sale periods should be separated by at least 2 months.
- Details of your sale must be provided in your description text. Sale period and regular price must be mentioned.
Check Unity Submission Guidelines p. 2.7.1 for more info.
Personal sales work well If you fulfill all the conditions of the store as well as personal promo campaign in social networks.
If you are constantly releasing new assets, it also has a positive effect on your sales. Especially if these are products of the same niche and are interconnected.
Tools for Sales Stats
You can also make your own Sales Stats and Analytics with open-source tool:
Custom public statistics for packages in Unity Asset Store.
Why do you need to become Unity Publisher?
- Making Games,
- Own Business,
Free to make decisions. Freely decide what to do and what not for the result.